OpenBootcamp: Free Coding Courses
Branding
Branding solution with an integral growth strategy for a free programming educational company.
The challenge
I worked with the CEO and two developers since the beginning of OpenBootcamp. It started as a free educational platform for everyone that spoke Spanish. The name was given by the CEO.
Before the releasing of the LMS and other services we defined the brand values and objectives. The main needs were obvious for a company like ours. OpenBootcamp needed a versatile brand that could adapt to any digital or physical format such as the website, social media pages, flyers, shirts or any other kind of merchandising.
The impact!
We created a brand with values, that can differentiate from other code learning services, not only in the price, but also in the quality of the product. Some of the core values we tried to achieve were to make the company accesible for everyone as well as establishing OpenBootcamp as a reference in free education.
We utilized social media for constant interaction, flyers and posters at events for physical promotion, live streams for exclusive content, and server communities for direct engagement.
This multidimensional approach enabled us to reach a wide audience and position ourselves as leaders in the field of programming education.
